Watermelon in wedges, open and enjoy

Summer is just around the corner and Peris seedless watermelon is taking its place on the shelves of greengrocers. From this week in El Corte Inglés bet on our watermelon cut in perfect wedges with skin in a format that invites you to open and enjoy. Fresh-cut fruit is reinventing itself every day in the quest to convince consumers who want quality and avoid waste. This format is a staple in other countries in our environment with more experience in the fresh-cut category, so we are convinced that it will be well received by consumers.