Did you know that ready-to-eat fresh fruits and vegetables are transforming our eating routines? At Vicente Peris, it is clear to us: pre-prepared convenience food is part of the future, and the evolution of our sales in 2024 has confirmed this. Thanks to our brand Frutifreshbrand, which specializes in sliced fruits and vegetables, we closed the year with spectacular growth in our most popular products. The sliced melon has been the star product, with an 87% increase in sales compared to the previous year, demonstrating that it is no longer just a summer fruit and that consumers want to enjoy it in any season. The watermelon watermelon has also followed this trend, with 40% growth. The chopped coconutcoconut, meanwhile, has skyrocketed with an increase of 60%. Beyond the figures, there is another fact that we love, and is to note that more and more people are looking for practical, healthy and quality options for their food. In addition, in 2024, Vicente Peris has reached new distribution chains such as Gadisa, Ahorramas and Uvesco, which has allowed us to bring our pre-prepared convenience food range to more households in communities such as Galicia, Castilla y León, the Basque Country and Santander. We have also continued to be present in key points of sale such as El Corte Inglés, Consum, Alcampo, My Mercat and Pepe La Sal, where our products are now a regular feature in the shopping baskets of thousands of customers. But what makes Frutifresh so special? The secret lies in our combination of tradition and technology.
We produce our fruits in a clean room that meets the highest standards of food safety, and we have a logistics that ensures that they arrive fresh and perfect to any corner of Spain. At Vicente Peris we have been adapting to our customers’ needs for more than 80 years. And, of course, we continue to innovate, since in 2024 we have also worked on sustainability, improving the packaging of our pre-prepared convenience food range to make it more environmentally friendly. If you haven’t tried our Frutifresh sliced fruit yet, what are you waiting for? Convenience, freshness and flavor in every bite. Discover us in your trusted supermarket and enjoy healthy eating without complications.