Frutifresh Kids is an idea created to promote fruit consumption among the youngest members of the family. It has been proven that children eat much more fruit than usual when we serve it cut and peeled. Eating 5 pieces of fruit and vegetables a day is part of a healthy diet. Frutifresh Kids initially presents the most popular fruits among children: watermelon, melon and pineapple, in individual and 125 g bipack format. In its design, the pack presents a fun and attractive personality, inviting contact and the dynamics of eating fruit. Frutifresh Kids is presented in a PET tub made from 70% recycled material with a printed cardboard topper. The fruit is packed in a clean room with modified atmosphere technology, innocuous and with a 7-day shelf life at 4 degrees Celsius.